OptimalAI
APPLIED AI
Advertising
Contextual advertising, location data and weather-based triggers
A world without third-party cookies has begun. Gain a competitive advantage with AI-driven solutions.
Contextual Advertising
With new privacy regulations including the GDPR, it can be difficult to target audiences without the additional information stored through cookies. Even with the loss of cookies, OptimalAI can help recognize patterns in a target audience, without needing to resort to identity-based advertising. We can help can leverage contextual advertising, location data or weather-based triggers to better serve relevant ads and information to users
Contextual Targeting
OptimalAI can help create contextual targeting that helps brands reach the right audience. Contextual data can include the time of day, local weather, local current events and trends, the publication and the article content. Adding machine learning enables a continuous learning cycle, allowing advertisers to figure out which combination of data is creating conversions. This provides a dataset that can mirror performance previously achieved with user data.
Without the ability to access their cookie history, OptimalAI can help analyze trending topics and reach users segmented by specific contextual territories such as luxury, sustainability, fashion or sports, while observing competitors' territories to differentiate from and set apart. The AI analyzes the context to target consumers.
Contextual Targeting for Video
By adding AI to livestream video, OptimalAI can help customize the video-streaming experience with live, built-in product placements based on the context of the video itself. This moves beyond straightforward video categories such as health, food and travel by adding more complex data such as sentiment, imagery and sound to allow advertisers to target their audiences effectively.
Contextual Targeting for Audio
OptimalAI can help real time analyze and transcribe audio content and categorize tones of voice. This contextual data opens up a wide range of possibilities for audience targeting such as modifying ads in real-time to match the context of a podcast.
Placement
By analyzing live text, image, audio and video, OptimalAI can detect the optimal spot to place an ad to help ensure the ad is received in the best way possible. Combined with further effects that blend ads into images, videos or displays, advertisers can integrate their messages into visual content with ease, delivering impactful campaigns that provide a great return on investment.
Natural Language Processing
Natural language processing can be applied to understand the overall sentiment of a webpage instead of analyzing simple keywords. Furthermore, with image recognition, we can provide the full view of the imagery and video content included in a page within milliseconds. This lends itself to a more intelligent contextual platform and more human, empathetic and emotional experience for users.
Measuring Campaign Success
Being able to easily measure how a campaign performs allows advertisers to invest where it matters most.
Improved ROI
AI is an analytical approach to advertising, taking in vast amounts data to predict future trends and insights with accuracy. OptimalAI can help companies determine what's working and what's not and be proactive in taking steps that will positively impact campaigns. Targeting the right audiences, with the right message, every time, helps ensure a reduction in advertising waste and greater ROI.
Traditional A/B testing isn't the best way to create better ads
While A/B testing is the traditional way of testing an ad's relevancy, leveraging predictive audiences can help create better ads and creative, before ads are served and measured for effectiveness. When AI can take in vast amounts of data to make recommendations before the budget is spent, advertisers can save time and money on creating the right ads the first time around.