OptimalAI
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The Human Behaviour-Change Project: An artificial intelligence system to answer questions about changing behaviour
Authors
Susan Michie
James Thomas
Pol Mac Aonghusa
Marie Johnston
Marie Johnston
Publication date
2020
Publisher
The Wellcome Trust
Total citations
Description
Changing behaviour is necessary to address many of the threats facing human populations. However, identifying behaviour change interventions likely to be effective in particular contexts as a basis for improving them presents a major challenge. The Human Behaviour-Change Project harnesses the power of artificial intelligence and behavioural science to organise global evidence about behaviour change to predict outcomes in common and unknown behaviour change scenarios.