RESEARCH AREAS

Electronic Commerce


OpitmalAI is a leader in electronic commerce and extensive research efforts are dedicated to this domain. Research encompasses auction design, advertising effectiveness, statistical methods, forecasting and prediction, survey research and policy analysis, and numerous other areas. Our research necessitates interdisciplinary collaboration between computer scientists, economists, statisticians and analytic marketing researchers.

A primary challenges lies in tackling these problems at an immense scale. For instance, the advertising market has billions of daily transactions across millions of advertisers. This presents a unique opportunity to test and refine economic principles when applied to a vast number of interacting, self-interested entities with diverse objectives. Our research bridges the gap between theory and real-world application, shaping the landscape of electronic commerce.